The implications of worldbuilding in marketing is that you can theoretically use the same kinds of techniques that fiction writers use, but on the real world. You're, like Save the Cat! teaches, selling a character growth story wrapped up in a cool plot and setting.
So if you view your marketing as selling an (honest) personal transformation story wrapped up in a cool plot and setting... well there you go!
You're not selling a Zelda theories book. You're selling a lens of the world with a growth story built into it. The growth arc tells the story of someone who matches the staus quo (the status quo Act 1 world), then slowly changes (through Act 2) until they understand and agree with the view of the world where owning the Zelda theory book makes the most sense (in Act 3).
#toolong #zt