While working through some of Andre Chaperon's TDB emails this morning in my morning pages, I had a great subtle insight.
Everything he does in building relationships with his customers is building worlds for them to live in. He doesn't sell things, he makes a place for his customers to reside. They assimilate, agree with, and then naturally convince themselves to acquire the deeper insights of that world when they're ready.
All selling is done via long term relationships.
This is no different than a Zelda fan hanging around that world long enough that they will convince themselves to buy everything that's Zelda branded. Or a Brandon Sanderson fan buying all of his books on day one.
For those people, Nintendo/Sanderson didn't need to convince them. They were already sold.
The worlds that Chaperon builds are just as deep and meaningful to the right person. They're already sold and they're already convinced. It's just a matter of time before they buy everything he has for sale.
#marketing #toolong #zt