As an example of how a highly saturated market turns from competiton to cooperation (Competition and Cooperation Balance Ecosystems), look at the open source (Grace Canfield Interview) community in tech.
The community as a whole is extremely competitive (Clockwork game philosophy builds infinite fun), but also extremely cooperative. There is room to wiggle in and create a useful tool that can be used by other companies. There are so many tools, frameworks, code sharing, etc. that you don't need to start from scratch. Node Package Manager is so fully accessible that pulling dependencies into your projects is effortless.
This is akin to (Gaia’s Garden) attracting pollinators or building up soil quality in a garden. By doing so, you benefit yourself, but you also benefit every single other plant and animal that is in the area.
The greater the activity, the greater your competition starts to look more and more self-servingly cooperative.
#toolong