When trying to find a niche to fill in a market, think of it from a permaculture perspective (Permaculture as a lens). Plants are opportunistic (Biodiversity Makes Gardens Thrive), and will expand to fill a gap in the garden - up to its capacity. Sometimes, the gap is very tiny and the plant doesn't thrive because there's too much similar competition. But other times, the plant fits between the competiton and thrives intertwined amongst its competitors because it's found a way to coexist, and sometimes even cooperate (Competition and Cooperation Balance Ecosystems).

So to is finding a niche in the marketplace. Businesses are opportunistic, and will fill a gap in the market - up to its capacity. Sometimes, the gap is very tiny and the business doesn't thrive because there's too much similar competition. But other times, the business fits between the competition and thrives intertwined amongst its competitors because it's found a way to coexist, and sometimes even cooperate.

There are a lot more options in the market than we often see. Using SEO rankings can help us find those opportunities.

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